A simple concept
Newspaper revenues decline every year. It’s not just from internet pressure. Many
‘local’ papers dish canned national news we’re indifferent to. Local papers are often
owned by companies distant from the communities they serve. In contrast to this, I
began a 32-page, monthly tabloid. Printed on bright, white stock, in only two colors,
this paper has succeeded because it is produced by people from Chatham, New York
about people, places and things in the village and surrounding hamlets. I never allow
it to go beyond a 60% editorial, 40% ad mix or beyond 32 pages because the law of
diminishing returns sets in.