AirNow is a time-critical, airfreight charter company. I devised a visual and verbal
strategy that would position this company for more sales. With their director of
marketing, we coined a new name, AirNow (formerly Business Airfreight), and the
tagline: When your freight can’t wait. If you view the word ‘air’ as an imperative,
it creates a forceful call to action in the marketplace.