Richmor Aviation is a jet management and charter corporation for notable leaders in
sports, entertainment, and finance who demand the ultimate in safety, luxury, and
speed – worldwide. My task was to simplify and clarify the marketing message: The
flight leader for the leaders of business. I created a clean, consistent graphic system
that matched the sleekness of their jets and the efficency of their service delivery.
I created a television commercial, ads for high-end magazines, and positioned feature
stories about the firm in both online and print media.