Each of these symbols was designed as the keystone to a stationery system: business card, envelope and letterhead. The marks, along with a consistent typographic style, help promote these organizations. A logo alone, however, is not a panacea for communication problems. A ‘design system’ is the key to a strong marketing platform for most businesses.

Left to right, top to bottom:

Columbia County Bounty, local food initiative
Chesterwood, home of Lincoln Memorial sculptor
American Council of Learned Societies
Berkshire Community College
Hospital Trustees of New York State
The Spencertown Academy, cultural venue
NYS Department of Social Services, Child Protective Services
Hudson Valley AgriBusiness Development Corporation
Saratoga Spa State Park