Wordmarks, copyrightable typographic symbols, are as potent a way of branding
an organization as are symbols and related type.


Left to right, top to bottom:

Pro Aqua, fish propagators
AvBid; aircraft parts auction website
ProPrinters, digital color printers
Eurocontrol, southern Europe air traffic control station, Karlsruhe
Davis Tractor & Turf, farm machinery retailer
Troika, Houston-based triathlon promoter