This environmental graphics program was to position Adams against other Berkshire County villages noted for their cultural resources: Lenox, Williamstown and Stockbridge. Adams owns the ‘natural’ position. Sited below Mount Greylock, one of the largest peaks on the Appalachian Trail and site of one of the first ski runs in America, Adams is blessed with nature trails, streams, waterfalls, and fantastic views. The bear icon and bear illustrations are a visual hook. I also coined the tagline: ‘Hike it, bike it, ski it, see it.’ Roberta Wilson created these whimsical illustrations.